A bright red canopy introduces you to the pleasure of visiting a museum dedicated entirely to the automobile and open to everyone: the general public, the curious, motor enthusiasts, experts and students of all ages.
Every visitor can find what they are looking for and learn more about the history of the car, the icon of technological modernity.
In the Timeline section of the museum, the most significant models produced by Alfa Romeo are displayed, following the long evolution, consistent in stylistic and technical continuity, of this prestigious Italian brand which is now 111 years old. The cars are stationary, in the shop window, but they tell of historic feats by legendary drivers, which arouse emotions even if you just imagine them. The videos, interactive systems, beautiful photographs and immersive spaces with virtual reality films take the visitor on an energising full immersion into the world of motors.

For the specialist visitor, style, design and sophisticated technology are described in the respective museum areas. The "Masters of Style", the extraordinary Italian coachbuilders of the 1930s and 1940s, 1950s and 1960s, are represented. Among the beautiful cars on display is the first, from 1910, that began the Alfa Romeo legend; it is the A.L.F.A. 24 HP, coachbuilt by Ercole Castagna.
The long sporting tradition began with a 1911 A.L.F.A. 15 HP Corsa and a 1925 RL Super Sport, said to have belonged to an Indian maharaja. The Aerodynamics, 1913, seems to have been conceived by Jules Verne. From the 1930s came the 8C 2900 B Lungo, a masterpiece of Touring coachbuilding, and the Superleggera 6C 2300 B Mille Miglia. This was followed by the post-war cars, the famous Giulietta, known as the "Fiancée of Italy", the Giulia, "Designed by the wind", the Alfetta, the 1900 C 52 Disco Volante with its aerodynamic shapes, the 1968 Carabo, designed by the great Marcello Gandini, coachbuilder Franco Scaglione, one of the pinnacles of design. The Nuvola concept car, the timeless 1600 Spider Duetto, 1966 ........
Many other more recent models can be admired, right up to the protagonists of F1. A fascinating journey through a century!