ELVIS PRESLEY, inventor of a new and overwhelming musical genre, became a star of the cinema, achieving enormous popularity and considerable economic fortune. His figure, dressed in extravagant stage costumes, has now entered the legend, and especially in the last years of his life, his taste was particularly eccentric. He owned two personal planes with customized furniture and a very kitschy home. His cars were no exception, and in the Museum House in Memphis there is a CADILLAC FLEETWOOD 1955 PINK, candy pink. The Fleetwood was a body shop that, between the 19th and 20th centuries, as others at that time, boasted a long tradition of construction of luxury carriages. The fine craftsmanship of the Pennsylvania company was directed to the automotive sector and from 1925 exclusively dedicated to Cadillac cars, which are cars of about 5m., with long bonnet, of spectacular impact, typically American.